ELF Publishing is the publishing venture of the Emirates Literature Foundation, started in 2021.
It is dedicated to publishing remarkable Emirati and UAE based voices, to contribute to the creation of a local and diverse, yet common narrative.
This project is unique, in the sense that it embrace the particularities of the Emirati society, and is driven by the urge to share with the local community the stories by the local community in its main languages, Arabic and English.
RAYA worked with ELF publishing to lay solid organizational and strategic foundations, helping it define its editorial line at a high level, refine its mission, and identify its main challenges.