January 1, 2021
Kitab Sawti

Kitab Sawti

Kitab Sawti is one of the first Arabic audiobooks streaming platforms in the Arab region, along with its main competitor Storytel. Together, these two companies, the largest in the region, have built the audiobook market.
RAYA agency’s consulting services were sought to work on attributing metadata, following ONIX standards, to their audio publications. Metadata is key for online visibility, and this project was a first necessary step towards building a finer curation strategy on the app.
Kitab Sawti was acquired by Storytel in July 2020.